Marketing
for more information email Mr. Stenzel
MARKETING A/B
Grades 10-12
Credits 5/5
Prerequisite: For Marketing B, Marketing A with a grade of "B" or better
Marketing is the process of determining consumer needs and then directing products, ideas and services to meet those needs. This course is designed to prepare students for careers in marketing, management, business, and business ownership. This class is found in the Business Career Paths. The class incorporates marketing core concept foundations: Marketing, Business and Human Resource foundations, and the functions of marketing; selling, promotion, distribution, risk management, pricing, purchasing, marketing information management, product/service planning, financing, general merchandising standards, career awareness, leadership, and general employment skills. Leadership skills will be reinforced through participation in a national marketing organization, DECA. Students may elect to be involved with DECA at the local, district, state, and national levels. Students choosing to be members of DECA may have the opportunity to receive recognition, awards and scholarships.
